Tommy Hilfiger

For Tommy Hilfiger, I developed the brand's DNA, then created and executed the advertising campaigns that brought it to life. The work culminated in "Show Me Your Tommy," a television commercial and rallying cry for the brand that resonated deeply with young adults and infiltrated pop culture vernacular. Rooted in an all-American, all-inclusive image, the print campaigns brought that same energy to life across the flagship fragrances Tommy and Tommy Girl, cementing Tommy Hilfiger as a defining voice in American fashion.